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MDMAniac said:
Legend11 said:

If Sony doesn't have a price cut in the first half of 2009 I think it's over for Sony.

 

Funny thing is that if they do price-cut, it's over for Sony (hint: bankrupcy)

Not necessarily bankruptcy... They could afford a price cut if they sold off some assets (perhaps someone wants to buy themselves some Sony franchises or studios). Spending billions without an equal amount of savings is not much of an option in the current climate though. Sony already has enough debt (more debt than cash), and getting people to loan you money is not exactly easy during a recession. Who wants to lend money to a company which already has so much debt and no apparent cash cows to generate profits during a recession? Would you lend them your money?

Sony could also decide that market share in the gaming division is more important than other things and sacrifice something somewhere. I wouldn't count on this though. That's why I'm predicting a price cut around November 2009.

 



My Mario Kart Wii friend code: 2707-1866-0957