The Yen is Killing Sony - Is a PS3 Price Cut Even Possible for 2009??

[joshin69]

amirnetz said:
Sony's next financial reports are going to be pivotal to the company's strategic direction.

The gaming division is making only 13% of Sony's revenue but for the last two years it is consistently dragging down the company's profict by over 50% . (NJ5 will have the exact numbers).

The Playstation brand had transitioned from being the flagship brand for the company and instead became the symbol of everything that went wrong with Sony. The business performance of the gaming division is highly visible and the PS3 had become the whipping boy for the press, analysts and investors. Most of them are not playing any games.

One more disasterous quarter in the gaming division, perhaps two, and Sony's management will be pushed to take drastic measures. With this economy and the kind of pressure it is under, anything is possible. Anything.

I think that is a mile off to be honest. The only real gripe the world seems to have with the PS3 is price, and that is only because MS and Nintendo have changed the market landscape.
I think talk of a company with 117.5 billion US$ worth of assets acting as twitchy as you are making out wouldn't have the same management for long.