The Yen is Killing Sony - Is a PS3 Price Cut Even Possible for 2009??

[Dodece]

@NJ5

I must wholeheartedly concur with the analyst. In the sense that the longer Sony dithers about not committing to radical adjustments. The more likely it is to be perceived as not making the necessary alterations. The company seems woefully oblivious to the troubled waters in which it floats.

That said I think Sony is biding its time through the end of this month so as to not negatively impact holiday sales for products, and services they probably have no intention of continuing through next year. With the gaming division I think it is probably a hard sell to stock holders for Sony to continue a loss leading console. Not when performers are starting to wane.

I have yet to read a valid answer as to why Sony should perpetuate the PS3 in this climate. That has to be one thing the investors are looking at. A billion dollar a year boondoggle waging one war it has no hope of winning, and another war it won a year ago. What exactly is the value of continuing this devastating venture. What is even the value of Sony even participating in the console market when the competition is hell bent on ensuring that if you are profitable it is marginally, and if your not profitable you have to lose billions.

Logic and prevailing economic conditions have me downgrading Sony gaming. A healthy warning do not invest in Sony gaming until you find out what those revisions are. Be them hardware, software, support, or price. Sony has no choice in the matter the hammer must come down, and if your looking at a losing division it is a safe bet the hammer will come down much harder there. Do not place yourself in a position where you are going to regret what you did in under six months.

Sony not disclosing their plans probably means what is going to happen is probably pretty heinous. That is the way things seem to go its the eerie silence that should scare you off. As long as people are talking you can feel safe, but if your suddenly not hearing anything then that is the real sign. What have you heard Sony gaming say about its financial situation recently?