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elnino334 said:
The best thing about this thread is that the OP is actually serious.

Yes, but doesn't Sony want to win enough to throw some of their equity to the wind?  They sold their insurance division shortly after the PS3 launched -- maybe they could sell their music and movie studios to afford these bundles and discounts which would slightly increase their chances of ever passing the 360 world wide even though the PS3 would still have no hope of ever reaching profitability overall.