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Gamerace said:
Both Activision and EA need to exploit existing properties (yeah, I'm sorry I said that too) and mix in need IPs too.
Most franchises will 'get old' after a while and need to be replaced so 1 or 2 new IPs (of which half to 3/4 will fail) are needed to counter the old IPs that need to be retired.

Guitar Hero is starting to show signs of age - only selling strong on Wii now. And I wonder how long the mighty CoD franchise can continue if they keep doing it yearly.

The other alternative is to only release a new game for each IP every 2-3 years instead of yearly - which burns it out faster.

@BOLD: THIS. Imagine the appeal that Mario, or Final Fantasy would have if they were released on yearly cycles? I can't imagine burning thorough an IP like Activision stated...

 

@Lolcislaw: It's not just betting on the HD conoles though I agree, but I think too that they tried to cater to the hardcore too much. Take Ubisoft...the Imagine series MAY NOT be our cup of tea but they are good games for their target, EA needs something like that.

 



The Interweb is about overreaction, this is what makes it great!

...Imagine how boring the interweb would be if everyone thought logically?