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First indicator that the PS3 has suffered a slight, panicking Sony fans start talking about what promise the PS4 holds.

If the industry is struggling to make economically sound the current standard of HD gaming then how do you hope there will ever be a successful standard such as this in the next five years?

It's already taking explosively massive budgets and half a decade of R&D to make games like MGS4, RE5 & FF13... Yet you expect an even more extravagant and resource hungry standard to supplant the current trends of which even true PS3 grade graphics are a scarcity alloted largely to first and second party developers with sony's pocket book at their disposal. Even then, to assume everyone would adopt this standard how many games a year do you honestly think the industry could manage?

Yet all you can see is promise of even prettier graphics, even greater eye candy, a wonderous trip into the uncanny valley. It's this kind of focus, this kind of blind ambition that has cost Sony the gaming market.

Right now the only thing we can be sure of is that talk of the PS4 is a P.R. tool to ensure consumers that the PS3 isn't the last of its kind and that its safe to purchase one. What other reason would there be for talking about it so early?