Maybe the wii is the physical demonstration of traditional video game marketing, its wasted because people don't shop around and therefore don't know it exists.
At least MS, Sony and Activisions advertise much more than any of these other under performing studios.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
