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GTA IV won? I guess money can buy awards haha. Pay the most for marketing and hype and of course you'll win. How disturbing our ethics have gotten.

And of course the innovative ones never get it.  Sometimes they get shunned from the beginning like Wii Music.  Then the better evolutions of existing series such as Fallout 3 or MGS4 don't win becuase they lacked the amount of money spent in the hype machine.  And of course Brawl, The World Ends With You, and Prince of Persia don't even get the nominations.  Just disturbing.