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U comment make sense. But reducing in March appears to be mainly due to their poor sale. IMO...if Sony can...they will try to hold on to the price till Aug/Sep next year before slashing 100....they will follow MS policy this year...so that they can get excellent sales boost.

BTW recently went Blu...with S350. Excellent player.....no noise at all....& HD movies...WOW. For the movie industry to blosom on Blu...now the movies have to be cheaper. Cant afford to buy too many movies at 25/30 each. At 20 or less...makes the prices more affordable (from the prespective of buying more movies). Plus....not to mention old movies..that r now on DVD at 5 each or less...still get priced at 20/25 each. ridiculous.