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For me Madden. Not because I hate Madden or anything, i think it's mediocre but can be fun. Just because I think having an exclusive makes them weak. If they had a rival they would be forced to make the game a lot better and more in depth.

With Madden an exclusivity gone a few companys would all try and fill it's shoes. They wouldn't be as good to start with... (well except maybe 2K sports version) but they would have compeitors and all likely be better then Madden in a couple years time.