Paul on 14 December 2008
| Kyros said: Have you actually looked at what Sony said You mean the statement where they said that their business is hurt by the exchange rate? Which is undoubtedly true. They get less revenue in yen. Which will hurt all their businesses that buy, produce or develop in Japan. If you can show me where I said anything to the contrary ... But to come back (again) to the point of the first poster, which stated that the appreciation of the yen is in effect a 40% price cut on the PS3... This is bullshit because the costs for building a PS3 are not (or only to a small part) incurred in Japan. So does the yen hurt Sony? Yes. Does the yen hurt the gaming division of Sony (all japanese software and hardware devs, business people etc.) ? Of course. Is an appreciation of the yen financially the same for sony as a price cut i.e. does it incur the same costs?) NOOOOOOOO. Wow that wasn't so hard was it? |
I'm fairly sure that Sony pays it Japanese staff in Yen and the rent on their Japanese real estate is in Yen.
The bottom line is.... the Yen appreciation has an impact on Sony's bottom line, which affects their ability to reduce the prices.
What do you not understand about that?
