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They can't keep up with the loss-leading strategy though, not when their profit margins are down so low...so the ideology of 'sustaining the losses now and we'll recoup those losses in the next 3 years' isn't really feasible route for them.

The other thing to consider is that they'd screwing over the sales of their own entry-priced Blu-ray players...so in effect 'cutting the nose to spite the face.'