The Yen is Killing Sony - Is a PS3 Price Cut Even Possible for 2009??

[NJ5]

Kyros said:

Sony reports in yen, what do you not understand about that?

Sony doesn't expect to make any money on a sold PS3. They make money on games, accessories etc.

So money spend by Sony to build a PS3 = yuan, dollar, taiwandollar
Money received by Sony for selling a PS3 = dollar, euro.

The yen doesn't come into that anywhere. This would be different if they would make money with the sold PS3s, then their profit on each unit sold would be in yen and would become lower.

I don't understand what you do not understand about that.

Have you actually looked at what Sony said and the chart which FishyJoe posted (also from Sony)?