The Yen is Killing Sony - Is a PS3 Price Cut Even Possible for 2009??

[NJ5]

Bboid said:

NJ5 said:

Bboid said:

Sony is raising the price of consumer products in EU post xmas 08.  The Game divisionproducts are excluded from this.  This is to offset yen issues and to possibly open up their market in other divisions.  Full details have yet to be finalized/officially released.

That will go over well. I'm sure Samsung will appreciate it.

Not that Sony has much choice. They're between a rock and a hard place.

 

 

I would venture so say Samsung would also possibly raise prices.  They are a joint venture(with sony) in LCD flat panel TV's (research and panel production) so they may have a obligation to raise as well (benefits reaped soed back into joint venture research and offset one sides lack of contribution), but honestly i'm not entirely sure how that partnership is worked out.  I know it is strongly believed panasonic and toshiba both will also be raising prices in the EU post Xmas 08.  Frankly, it sucks if you plan on buying foreign electronics in the EU next year.

That's possible (though I wouldn't bet on it).

From the currency perspective, Samsung is very well positioned to drop the hammer on Sony, as the Won has been weakening against the dollar and euro.