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misterd on 14 December 2008
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sunil247 said:
misterd said:
Unfortunately for the OP, BluRay is the result of a consortium of twenty or so different companies which will all share in the revenue.

No doubt Sony used the PS3 as a BR "trojan horse" - it is likely what allowed BR to best HD-DVD. However, it is hard to believe that Sony just threw themselves on the grenade and sacrifice a decade's worth of profit just to help ensure the BR consortium won out over Toshiba.

Think about it. The PS brand started before DVD, and will likely outlive DVD (or at least DVD as the dominant format), and we all know there are storage formats that will be coming out in a few years to oust BR as well. Why then would Sony abandon a proven, profit making franchise - not to mention profit in general- for shared dominance in a transient storage medium?

Dont think it was PS3 that won the format war for Blu Ray 

 

It sure as hell helped. Whether people wanted the BR or not, by including BR in the PS3 they were able to give BR a substantial boost in market base, which made it more appealing by far to the studios.

By January 2008, Toshiba had sold 1m dedicated HD-DVD players, compared to nearly 10m PS3s.* The studios, like WB, were concerned that the format war was causing a stagnation of the HD market, and knew that they could end it by picking a side. Given the disparity in market base, there was only one choice to make.

 

*At the same time there were about 16m 360s on the market. Had MS put in HD-DVD compatability, it would have increased the console's cost and reduced overall sales, but also increased the long term viability of HD-DVD. Thus MS decision to avoid HD-DVD, and Sony's decision to embrace Blu-Ray, dramatically influenced the outcome of both the HD war and the console war.