The Yen is Killing Sony - Is a PS3 Price Cut Even Possible for 2009??

[FishyJoe]

Paul said:

Kyros said:

In this case, both are dropping but revenue seems to be dropping faster (especially when you consider the PS2/PSP decline).

? The article was arguing that SONY has in effect made price cuts because of the rising yen, correct? This is a stupid argument when you consider that most PS3 are assembled in China (there is a japanese factory but it is much smaller), and the parts come from all over the world and most likely from the same locations as for the 360.

Nobody was arguing about the financial results of sony or of their problems due to sinking PS2 sales. The article made a statement and its simply wrong.

 

 Sony reports in yen, what do you not understand about that?

 

I dunno, it's pretty clear in Sony's revision:

http://www.sony.net/SonyInfo/IR/financial/fr/08revision_sony.pdf

And since this revision, things have only gotten worse.