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leo-j said:
But the ps2 launched at $299

 

Yes,  I am not denying that.  The difference here is when launching, the PS2 sold at $299 to the "enthusiasts".

When the PS3 hits $299, they are looking well beyond the 2-4 year already satisfied "enthusiasts".  They are hoping a more general audience will buy it. 

 

The number "299" may be the same, but the point in both machines marketing is vastly different.

(I hope I made sense there.)