Unfortunately for the OP, BluRay is the result of a consortium of twenty or so different companies which will all share in the revenue.
No doubt Sony used the PS3 as a BR "trojan horse" - it is likely what allowed BR to best HD-DVD. However, it is hard to believe that Sony just threw themselves on the grenade and sacrifice a decade's worth of profit just to help ensure the BR consortium won out over Toshiba.
Think about it. The PS brand started before DVD, and will likely outlive DVD (or at least DVD as the dominant format), and we all know there are storage formats that will be coming out in a few years to oust BR as well. Why then would Sony abandon a proven, profit making franchise - not to mention profit in general- for shared dominance in a transient storage medium?
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