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The cost of the BR is really the most detrimental mistake they have made. Since they own both the BR technology and the PS then maybe cutting of the leg to save the other one should be done. Unfortunately its just too expensive and not a valid enough reason for the expense.

“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.