Blu-rays sale percentage tracking

[Hyruken]

ssj12 said:

Hyruken said:
so let me see if i have that right. Blu-ray this year in total has 4% market share? That is the same as last year? So if that is correct how can it be making "inroads" if it is still the same? This holiday compared to last holiday sees at least another 10m Blu-Ray players out in the wild so for it to then remain the same surely must be seen as a very very bad thing? Again i might have read that wrong.

 

For one its 4% in the USA only. This is not a worldwide percentage. Secondly Blu-ray was only like 2% last year. If you notice the year over year growth DVD was down and Blu-ray up this year.

Above this post is also an article stating that Blu-ray is outpacing DVD is Japan. I have also seen articles that have shown Blu-ray doing very well in the EU.

 

 2% with how many new blu-ray players/PS3's? Sorry but if dvd still has 96% market when Blu-ray has had a year of no competition and having it's 3rd holiday season that does not bode well. At that rate it will take 24 years just to get to 50-50. Think we can assume in 24 years we won't be using disc machines! So not sure "in roads" would be the correct term.