NJ5 on 13 December 2008
@sharv33n: He's talking about this (from more than 3 years ago):
http://www.joystiq.com/2005/07/06/sony-wants-you-to-earn-that-playstation-3/
During a recent interview with Japanese economic website Toyo Keizai, ever-charming Ken Kutaragi had this to say about Sony's goal for the PS3: "for consumers to think to themselves 'I will work more hours to buy one'. We want people to feel that they want it, irrespective of anything else."
My Mario Kart Wii friend code: 2707-1866-0957