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so let me see if i have that right. Blu-ray this year in total has 4% market share? That is the same as last year? So if that is correct how can it be making "inroads" if it is still the same? This holiday compared to last holiday sees at least another 10m Blu-Ray players out in the wild so for it to then remain the same surely must be seen as a very very bad thing? Again i might have read that wrong.