Who knows what is up Sony's sleeve this christmas. This might have more to do with Blu-ray than the console itself. Sony/Samsung/Pioneer ect want to have a dedicated Blu-ray player in everyone's home. The Playstation is the most popular blu-ray player out there and if its too pricey people might opt to buy a dedicated player. Dedicated Players will move more media. Then after Christmas they will drop the price on the PS3. You have to remember a dead console is the one that is not selling AFTER price drops. Sony has more to lose in home/consumer electronics than video games.