Loud_Hot_White_Box on 13 December 2008
| tombi123 said: If Sony are planning a price cut in Q1, they should have had a price cut this November instead. I think Q3 is most likely. |
I disagree; they knew the holidays would juice sales somewhat anyway, and they didn't want to lose more money per console on those juiced sales.
But longer term they do need to juice sales with a price cut, bite the bullet and take a bit bigger of a loss. I think they'll cut prices Q1 or Q2.
In effect, they wanted a few hundred thousand more holiday sales at their current prices *more* than they wanted holiday sales to explode at a lower price point, costing them money.
