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Sony won't dump the PS3, the majority of loses on the system have already been incurred and launching another system would result in the loss of even more money.

The smart thing to do would be to keep the system price high but start bundling it like crazy. Make new bundles with 4-5 games rather than reduce the price next year. Since games cost significantly less than systems to produce (since Sony's already paid for the development). This way you'll hold on to a segment of the market without bleeding even more money. Selling off a lot of its studio assets would also be a good idea, given PS3 and PSP first party game sales a lot of them are probably money pits at the moment, third party support (MGS4, GTA4, COD4,) seem to be driving sales anyhow.