They'll stick it out. Even if it kills them. They must be thinking everything's going to turn around for them, which is possible. Price drop, tons of exclusives, maybe adding a free game or two with purchase. I personal don't see things like this. They should consider a $199 Blu-rayless PS3. That would get a few people to think twice about purchasing one.
Predictions for 2009: (Right) (Wrong) (Partial)
Pokemon Gold/Silver DS Japan in September
NES colored Wii and SNES Classic Controler for Christmas
Super Role Bros for Christmas
FF Remakes announced; VII PS3 VIII 360 IX Wii
New Super Mario World November 2009