Yeah I think a good start would be to show people actually playing a game... maybe w/ a controller and a system somewhere in the commercial. Then show people actually engrossed in the experience. I don't want to see any more voodoo chicks and creepy kids.
I remember those old 360 commericials with the kids jumping rope. They were cool because they were tied to a concept... jump in. So even though they was no game in the commericial it made sense. I don't know what Sony's doing. Somebody needs to be fired.
I buy consoles for their games... not the other way around.