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Cueil said:
The Playstation brand is fine... the PS3 will easily hit 30 million if not 40 and I don't see that as failure in anyway even if the Wii sold 200 million consoles

You're correct, it will easily outsell the Gamecube and Xbox of last gen and that's quite respectable. It'll also be an awesome system for whoever buys it.  Still it'll be a perceived failure by being 3rd (like GC was considered) and a real failure for Sony if it can never become profitable (like the Xbox).  Recooping it's losses I think is already too much to hope for, that'll be left to the PS4.