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Just to add, the playstation brand is everything to Sony, same as the Xbox brand to MS. I know people say it not there core bussiness but with the Xbox for MS it is what people see and the same goes for Sony. If the PS brand fails I think it will be the end of Sony because there Image will go with it. So that is why it supprises me how little they are trying. But maybe they don't have the people at the top clever enought to fight MS.