There are a lot of stereotypes and prejudice about "Casual" gamers which has lead people to make assumptions about who they are and what they want, and this leads to a complete misunderstanding on why the Wii is successful. As a label "Casual" gaming is imprecise, and is used primarily by people who have no desire to understand the intricacies of the market.
The Wii userbase is made up of a wide range of demographics including PC gamers (who bought a Wii because it was different, and they had no interest in the watered down PC gaming experience of the HD consoles), Core gamers (who buy a lot of consoles in order to have access to as wide of a library as possible), and lapsed gamers (who may have been heavy handheld gamers but didn't play console games because they shifted into a direction that was not interesting to these gamers). In reality, very few Wii gamers fall into the stereotypical group of gamers who buys one game every 18 months and would feel ripped off if Nintendo released a new console.
