I don't think i've ever said that though have I? Or were you referring not to my post? I think that Nintendo tried to do things during the GameCube generation, and that was try to be slightly more mature but with a younger edge to it, while also TRYING to attract the mature market with games like Metroid Prime and Geist. They also tried to be different for the sake of being different, which was a mistake, it made them more niche and have less of a market. But what I think Nintendo has realised this generation is that it shouldn't fight against Microsoft and Sony for the market that they are fighting for, the so called 'mature' games market. They are 'letting them have that market' so to speak. That's not to say that those people wont buy a Wii, it's just going to have different types of games to them. Nintendo IS targeting a totally different market this time. When saying it's the non gamers console - it is - but no gamers games can still be a hell of a lot of fun. Simple addictive fun to pick up and play games is where it's at for the Wii, while also providing a range of Nintendo fan games... which suits me as I've said because I enjoy those games.