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Bluray sales will definitely be negatively affected by Netflix, because they are substitutes. It has two affects actually;

a) The more movies you see on netflix, the LESS your chances to buy a dvd or bluray, cuz you have already seen it. Thats true for the movies you want to watch only.

b) The more movies you see on netflix, the MORE your chances to buy a dvd or bluray, cuz you now know about many more movies you would otherwise not know; and among those movies there will surely be those you may want to archieve in a very hi-def format.

These are opposite effects actually a)substitution effect, b)Tranmission effect. The net effect will probably be positive for bluray in the INITIAL period, but the marginal cost will get higher more quickly than marginal benefit (meaning substitution will dominate the Transmission) in the latter periods, so it will simply harm the Bluray overall, due to dvd dominance and increasing competition from online services.

PS: I am a macroeconomist scholar btw:)



Playstation 5 vs XBox Series Market Share Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 :  49-52% vs PS4 : 48-51%
Global     => XB1 :  32-34% vs PS4 : 66-68%

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates