Nintendo to help advertise DQ in west?

[Aiemond]

From 1up:

http://www.1up.com/do/newsStory?cId=3171782

 

"It was easy to miss the comment amidst the clangor of yesterday's announcement of Dragon Quest X for Wii -- a comment that would seem to suggest Nintendo and Square Enix are making plans for the promotion of the DQ brand in the West. Speaking to media after the press conference, Nintendo president Satoru Iwata said:

"With the release of Dragon Quest IX, there are two things I'd like to make reality. The first is to build a thriving Japanese game market together with Dragon Quest that rivals the West's. The second is to form a strong tag team to promote Dragon Quest overseas. At Nintendo, we were able to popularize the Brain Age series overseas, which was said to be unmarketable. I want to increase the number of people worldwide that understand the appeal of Dragon Quest, which represents all Japanese gaming culture...even if that only turns out to be a single person. I'm looking forward to working together with Mr. Horii and Square Enix."

Assuming Iwata's quote represents concrete evidence of cross-promotion and not simply PR fluff, will the Nintendo stamp on Dragon Quest make it the next Pokémon or Brain Training? Will a $20 million marketing machine for an extremely Japanese RPG ensure U.S. success? We'll have to wait and see."

 

Wii owners have heard alot about the lack fo third party and the lack of marketing from Nintendo for any type of game that is not considered casual. I think Iwata's quote here though, shows what the wii is really about. Like malstrom has said in his articles, Iwata is not content in just having someone pick up wii sports and MK, he is moving these gamers upstream into a new and different type of experience. I think this bodes even better for the future than I had even previously thought.