I still think your getting ahead of yourself ...
The PS3 version of GTA4 is still sold better eventhough the PS3's userbase then was far smaller than Blu-Ray's userbase today. Being that The Dark Knight is (probably) very high on the list of most wanted Blu-Ray movies for the market demographic that has adopted Blu-Ray already, the sales are not that amazing; basically, you would expect a disproportionate number of people to buy The Dark Night on Blu-Ray than most movies because of the demographics.
Big sales in movies like Momma-Mia and High School Musical would be more telling that Blu-Ray was being adopted beyond the crowd of people who were buying a PS3 already.