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Blu-Ray will overthrow DVD when It's $40-$60 in price in comparison to DVD players. People don't understand that the $25 Blu-Ray movie is leaps and bounds beyond DVD quality, but they won't be willing to understand that at the high price. It doesn't help either that theres no "Redbox" for Blu-Ray movies - you gota pay blockbuster's high cost to rent the movie or actually buy it. With Redbox I can rent a movie for a dollar and watch it in SD, which works for me right now till the blu-ray costs come down, and few movies are worth spending $25+ on (granted that's what you'll spend in the movies these days).



It's just that simple.