In all reality, if the PS3 failed to get a price cut before September, it's pretty much DOA, even if it won 2009's Holiday by good margins.
At the end of this year, we're realistically looking at a 9 MILLION gap, or slightly less.
But as next year comes into play, the X360 is still poised to outsell the PS3 by massive margins. When the year starts, I think the X360 outselling the PS3 by a 2:1 margin, worldwide, could be a near-weekly occurrence.
So with a 9m lead, 2009 could be brutal. The X360 could, and should, lead the PS3 by 50,000-100,000 on a weekly basis, and most likely average a 300,000 unit lead/mo on any given month.
So by March, the lead would be 10,000,000 units. If September rolled around, it could be as high as 12,000,000 - and then we must question what further MS drops would do.
Quote me on this: If the PS3 doesn't drop it's price by June next year, Sony's PS3 is pretty much DOA for 2nd place this gen, and will have too larger of a gap.
At a 11 million console margin, the Playstation 3 would take far too long to recoup the gap, because MS will still be making plays to beat Sony, and for all intents and purposes - should stalemate Sony on most weeks after a PS3 price drop. Why? Because the $200 pricepoint is a great one, and MS can still drop to $169.99 for the Arcade next year, and easily...Heck, it could be $159.99 next year for the Slim model.
Could you imagine a $159.99 Slim model vs. a $399.99 PS3?
Back from the dead, I'm afraid.
