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550 dollar system + new IP + AWFUL MARKETING = bad folksoul sales....
The way you market a game is a key factor to game sales (obviously), while folksoul may be a pretty good and innovative game it just wasn't marketed right. If you look at the facts Folksoul looked like it was going to flop before it hit the street date. Sometimes it doesn't matter how good a game is, look at ICO,shadow of the colossus, okami, systemshock, etc all those games were great but widely unknown.

 EDIT:

ziff said:
"Another PS3 game with good graphic and bad gameplay.
But the graphic is not good enough."

 I honestly doubt you actually played the full game (or demo) to pass judgement and call folklore "bad gameplay"