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The PS3 is not doing great ATM.

Common, the recession and financial crisis we are on will last at least a few more years at least. People wants values.

As MGS4, LBP, and Resistance 2 proves, no matter how good the games are, if you don't have the Price on your hardware, it doesn't matter.

What is worse for Sony is virtually every third party is also supporting the 360 and the games are better or identical. They can pump and hype out GOW3, KZ2, and/or Uncarted 2 all they want but it simple will not matter. And non of the PS3 exclusives are as big as either Halo or Gears.