@Domicinator
The whole purpose for HOME is to make Sony money through ads. HOME is the internet in 3D like others have said. Can you browse the internet without seeing Ads? the answer to that is no. Look at VGC its got ads on every page. Why? because its the only way to make money and yet it doesnt stop people from browsing the content.
The ads will be in form of billboards and places to go in HOME so i dont see that as being much different then browsing the internet. If you want to watch the ad then you stand there and look at it. If you dont then you keep moving. No big deal really.
At the end of the day its about making money and this is Sony's chance to do that. All the other gaming companies are making Profits. Sony is the one behind and now have their way of making money. Regardless of it being a beta and it will have issues (all betas do) its going to bring in some revenue for Sony more so now that its an open beta rather then a closed beta.
Also im pretty sure what you said is obvious to all people that will be going into HOME to expect it being buggy and what not but that doesn't stop them from trying it out and helping Sony improve it through feedback (good or bad feedback).
