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Pete_Beast said:
More colors for the Wii would be a bad idea, people would prefer certain color over the other, meaning that the Wii would sell out in, say, white, and leave orange on the shelves waiting to be sold to a specific consumer.

 

 These things are tested first, they don't just release a colour and pray that it sells, tonnes of market research goes down, many consultations with higher ups on colour choices, then the different coloured consoles are manufactured to demand.