I'm betting that Activision's profit surge has more to do with Wrath of the Lich King than Guitar Hero and Call of Duty. World of Warcraft probably hauled in close to $2 billion in revenue in 2008. It's a goose and it lays golden eggs.
It's almost not fair to compare anybody to a monster like that.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.