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Another source for discussion:

“This is not the US. [Europe’s] quite different from the US in terms of market shares.” said Reeves. “…PS3 outsells Xbox 360 about 3 to 1. PS2 outsells Xbox 360 by 4 to 1…. In Japan, Xbox 360 does nothing….They have a good lineup and I think they’ve done a fantastic job coming into the market. But they said last year, ‘we’ve got the greatest lineup and this is the year we’re taking off.’ They’re just repeating it.

 

Unless tracking services are magnitudes or order off or he's comparing launch numbers against ordinary sales, I don't see how this is possible.