Sony CEO : Its all gone tits up. I shall ask the mighty CELL for help.
CELL : I have the answer.
Sony CEO : Yes
CELL : Your not going to like it
Sony CEO : Tell me
CELL : Your really not going to like it.
Sony CEO : For Gods sake tell me !
CELL : Cut 8000 jobs and discontinue the PS3 immediately.
Sony CEO : Now thats what I call cold logic.