Could Gen 7 be the first gen ever to have no new companys?

[BrainBoxLtd]

Gamerace said:
Actually, I've predicted that another company will enter this gen but so far, there's no indication of that happening. Then again, if you want to blind side the existing players with your novel take on video games you wouldn't want them to have much warning. So it could still happen.

But based on current realities I'd have to guess MS and Sony's immense losses must be scaring competition away. Then again, Nintendo has proven you don't need to follow a loss leading strategy to succeed (or at least be profitable like GC).

I could see someone like Apple entering the market sometime in the distant future using a format similar to the Zeebo system Kasz posted a link to.

Something akin to a media center game system with a built-in iTunes store. Not as powerful as the competition, features more old or quirky games. Downloaded games only, unique controller as a hook.

Basically combine the hub features of the HD consoles with the simple pick-up and play aspect of the Wii on a single closed set-up.