Why is everyone upset that Ubisoft is doing this?
Nintendo made their bed when they said that they want the casual audience. EA, Ubisoft, Capcom, Konami etc... are helping them do just that by releasing casual games on the system to make a quick buck, which is exactly what Nintendo encouraged because they're doing the same thing.
Also, the games Ubi, EA etc are releasing are not meant for the hardcores, so they are not expecting users on messageboards to buy them. They are aiming for the casuals, just like Nintendo, and just like Nintendo are reaping the benefits and will continue to do just that.
I love how fans expect Nintendo to produce games like WiiFit etc... for the casual audience but want all 3rd parties to put their best hardcore games on the system. That is not going to happen, it simply won't. The Wii will get good support from the Japan devs (Atlus, Level 5, Square enix etc...) but from everyone else you can expect a lot of shovelware and if you look at the PS2 they also got a lot of shovelware aimed to make a quick buck.
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