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Sony's never really had a mascot, (although Crash, Spyro, Kratos have been close at times) it's a smart move since having a mascot such as Mario or Master Chef tends to divert attention towards games featuring these characters and thus away from other games you want to promote (MGS,GT,GTA etc.) However the PS3 really could use a rallying cry of some sorts to increase demand and mascots are very useful for that sort of thing.

LBP sales are solid and it will continue to sell well through the holidays, don't get disappointed because certain Sony fanboys expected unrealistic sales.