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In gen 6 a record was set in that it was the first generation ever to have only one new company launch a console. While this gen isn't over yet, there is nothing announced, leading me to wonder if we might see a generation with only the existing companys duking it out. (and only three of them at that)

 

How did we get to this situation and what does it say about the industry? If video games really are growing bigger than ever then, there should be companys drooling over this big pie and planning to steal a piece of it for themselves. (as they were in gens 1,2,4 and 5)

 

My best guess is that the very public failure of Sega, and very expensive strategy employed by Sony and MS has scared off some of the would be entrants. But that can't really be it can it? Does anyone else have some better reasons why this huge industry has only seen one new entrant since 1995?