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People, think college kids living in dorms with Rammen noodles. These kids, aged 18-22 were a huge part of the console business. These are the kids that leave their doors unlocked, have parties with drunk people in their rooms, and often resoft to using things like grandma's old 11 inch TV.

1) College kids can't afford a $2,000 HDTV

2) College kids don't want something that valuable in a dorm room:
- Theft. People's college rooms are as accessible as a WalMart
- Unknown roommates, your roommate could screw something up with it and not care
- Just anything can happen in a dorm room, drunk people throwing bottles, people tackling each other and falling, airsoft guns, footballs, etc, etc.