Sony to break-even with PS3 in 200

[Alby_da_Wolf]

Spankey said:

NJ5 said:

CAL4M1TY said:
I didn't read the article, but when they say break even in 2009, do they mean for that financial year (with basically zero hardware R&D and just production costs) or do they mean break even for the PS3 overall (i.e they make a large enogh profit for them to cover the initial development costs).

I believe they mean neither of those. I think they mean selling the hardware at production cost.

What I can guarantee is that they don't mean the last one you mentioned. Not even the PS2 in its prime years generated enough profit to cover PS3's losses so far (let alone doing so in a single year).

This table always comes in handy.

 

 

wow - MS is deeper in the hole than I thought...but thats a different topic for a different thread.

And let's not forget that in its reports MS puts a lot of losses, expenses and costs, including a lot of R&D, legal costs, fines, etc in a separate report item, "Corporate Level Activity", so single divisions balance sheets always show higher profits than the ones really produced.