I'm sorry, I don't think you have the right strategy
something old:
playstation in the name
Xbox in the name
same controler as last gen
Something new:
HD graphics
something borowed:
sixaxis when wiimote anounced
FFXIII, GTA... from sony's lineup
Something blue:
the X on PS3 controler and Xbox360 controler
OoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoO